![]() ![]() Shiv Kumar = were cooling their heels in Delhi for four days. The two aspirants, = former chief minister Siddharamaih and PCC chief D.K. Instead, the legislature Party passed the usual one-line resolution leaving the choice to High Command, indicating that the Party has yet to learn any lesson. ![]() Had the Party's top brass left the newly elected legislators to choose their chief minister, it would have been more democratic and clarified that the chief minister was not imposed from above. Two solid aspirants were fighting for the throne. ![]() The High command only assisted in the campaign.īut then came the choice of the chief minister. It also gave the local leaders a free hand. The Congress played its card well by raising the bread and butter and local issues. It may only experiment to split Congress MLAs with 'Operation Kamala' after a while. Though the loss was a big jolt, the Party has already started working with double vigour. The Saffron Party must build solid second-rung There were only a few local issues the BJP could raise. There was a strong perception of corruption and a weak chief minister. The hardline Hindutva politics worked only within the coastal districts. The BJP's high-voltage campaign in Karnataka, with Prime Minister Modi as its mascot, did not click. There are many challenges before the upcoming elections to Rajasthan, Madhya Pradesh, Chattisgarh, Telangana and Mizorum later this year, and the Grand finale is in 2024. But, it cannot afford to sit on the laurels of recent victory if the Party wants to revive itself. Winning such a prosperous and significant Karnataka is a big fillip to the demoralised Congress. She became the Leader of the Congress Parliamentary Party in 2004 but declined to be the Prime Minister. She won her first elections in 1999 from the Bellary constituency, a congress citadel. Karnataka was lucky for Indira's daughter-in-law, Sonia Gandhi too. She rode on an elephant and a tractor to reach them as the roads were cut off. In July 1977,ġ1 persons, including eight Dalits, were ruthlessly murdered by a gang in Bihar. Incidentally, she used her Belchi moment to her advantage. Within two years, she also recaptured power. Gandhi, who lost elections in 1977, won the Chikmagalur Constituency in a bye-election and returned to Parliament in 1978. Will the Congress leaders build on the Karnataka victory, just as Late Prime Minister Indira Gandhi used her Chikmagalur moment? Last week, its landslide victory in Karnataka significantly boosted its workers and leaders. The 137-year-old Congress, which has seen many ups and downs, is no exception Google’s 2012 ebook ZMOT: Winning the Zero Moment of Truth.Every party has a particular moment that helps gain political support. Wall Street Journal 2005 Proctor & Gamble’s approach to consumer experience In today’s on-line, information driven world, Event Driven Marketing is perhaps your only, slim chance of recognising an opportunity and getting to the customer before the rest of the world. Because if you don’t tell them today, then everybody else will tomorrow (when Google tells them). This time is yours to show the customer that you are there, that you understand and that you care. They haven’t told anybody else – yet.ĭepending upon the Event, the Window of Opportunity may be as short as an hour or two, or as long as a couple of days. The key is that the only people that know about this are you and the customer. EDM tells you when a Customer has a (potential) need, is open to suggestion and discussion, and fully understands why you might contact them. Of course, the interesting thing (for us) is that, if you are using Event Driven Marketing to monitor and detect a Customer’s Events, you can actually know that something has happened within a few hours (or even seconds) of the fact.ĮDM finds and tells you about the ‘ Less than Zero Moment of Truth’. Now 5AG (After Google) they go on-line to look for answers to their questions, and only then do they contact you (if you made the shortlist). At 5BG, the customer would have an ‘Event’, think about it a little and then contact you for advice. Here we can see our Marketing Automation steps and funnel. ![]()
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